Browsing by Subject "Consumer Perceptions"
Now showing items 1-2 of 2
-
Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay-What-You-Want Pricing (2012-12-06)The purpose of this study is to better understand the effects participatory pricing strategies have on consumer perceptions and behaviors in a sport event pricing scenario. Participatory pricing strategies are those that ...
-
(Texas A&M University, 2006-10-30)The literature on status, product symbolism, product involvement, and reference group influence is reviewed to conceptually define the Product Symbolic Status construct. The research consisted of two studies (N = 524) that ...